Secure Your Yearly German Packaging License to Avoid Sales Bans

13. March 2025

8 minutes

Deutsche Recycling editorial team

A 2025 guide to the German Packaging Act (VerpackG) and how to achieve 100% compliance before facing penalties.

For Quick Readers

  • All businesses selling packaged goods to Germany, including online retailers, must comply with the German Packaging Act (VerpackG).
  • Compliance involves three mandatory steps: registering with the LUCID portal, signing a contract with a dual system, and regularly reporting packaging volumes.
  • Penalties for non-compliance are severe, including fines up to €200,000 and immediate sales bans on platforms like Amazon and eBay.

Secure Your Yearly German Packaging License to Avoid Sales Bans

If your business sells packaged goods to customers in Germany, you are legally required to comply with the German Packaging Act (VerpackG). This law enforces Extended Producer Responsibility (EPR), making you accountable for the entire lifecycle of your packaging. Since July 2022, online marketplaces are also mandated to verify your compliance, meaning inaction directly blocks your market access. The regulations are strict, the deadlines are firm, and the penalties for non-compliance are severe. This guide outlines the exact steps you must take to secure your yearly packaging license for Germany and maintain your access to this market of over 83 million consumers. You must take action now; for immediate assistance to ensure you comply with all regulations, contact Deutsche Recycling today.

The German Packaging Act (VerpackG) has been fully enforceable since 2019, impacting every company that sells to German end consumers. This includes manufacturers, importers, and online retailers shipping products from abroad. The law’s primary goal is to reduce waste and increase recycling rates, holding producers financially responsible for their packaging. Since July 2022, online platforms like Amazon and eBay are legally required to delist any seller without a valid packaging license. This means non-compliance results in an immediate stop to your German sales. You can learn more about what is required for VerpackG compliance to protect your business. The first step toward compliance is understanding your specific obligations under this law.

Understand the Urgency of the German Packaging Act (VerpackG)

To legally sell in Germany, you must fulfill three key obligations without fail. These duties form the basis of your producer responsibility and are actively enforced by the Central Agency Packaging Register (ZSVR). Fulfilling these requirements is essential to get your German EPR number quickly and avoid interruptions.

Here are the three non-negotiable requirements:

  1. Register with the LUCID Packaging Register: Before your first sale, you must register your company and all brand names with the ZSVR’s public LUCID register. This registration is free but cannot be delegated to a third party.
  2. Participate in a Dual System: You must sign a contract with a licensed recycling company (a “dual system”). You will pay annual fees based on the volume and type of packaging material you circulate.
  3. Report Your Data: You are required to report your packaging volumes to both your chosen dual system and the LUCID register. These reports must be identical and submitted regularly.

Missing even one of these steps places your company in violation of the law. These interconnected duties ensure that every piece of packaging is accounted for and financed for recycling, making the next steps critical.

Master the 3 Core Duties for Full Compliance

Ignoring the VerpackG carries significant financial and operational consequences designed to ensure 100% participation. Authorities can issue fines of up to €200,000 for failing to secure a packaging license with a dual system. Failure to register with LUCID can result in a separate fine of up to €100,000. Beyond fines, authorities can issue a distribution ban, effectively halting all your sales in Germany. Competitors can also report non-compliant companies, creating another layer of enforcement. You can find a full checklist for LUCID registration to ensure you cover all bases. With these high stakes, taking a systematic approach to licensing is the only way forward.

Avoid Penalties up to €200,000 and Sales Prohibitions

Obtaining your license is a straightforward process if you follow the correct procedure. The entire system is designed to be completed by the producer, ensuring direct accountability. Following these steps will help you streamline your packaging licensing process.

Follow this 4-step process to achieve compliance:

  1. Calculate Annual Packaging Volumes: Accurately forecast the total weight of each packaging material (e.g., cardboard, plastic, glass) you expect to ship to Germany in a year.
  2. Contract with a Dual System: Choose one of the approved dual systems and sign a licensing agreement based on your volume calculations. You will pay them a fee for this service.
  3. Complete LUCID Registration: Go to the ZSVR LUCID portal, register your company details, and enter the name of your dual system. You will receive your unique EPR number upon completion.
  4. Submit Data Reports: Report your packaging volumes to your dual system and to the LUCID portal. This must be done at least annually.

This process must be completed each year to maintain compliance, which is why many businesses seek expert support to manage these ongoing duties.

Secure Your Yearly Packaging License in 4 Steps

The compliance landscape is evolving with the new EU Packaging and Packaging Waste Regulation (PPWR), which entered into force in early 2025. This regulation will harmonize packaging rules across all 27 EU member states, introducing stricter requirements over the next few years. Key mandates include designing all packaging for recyclability by 2030 and meeting waste reduction targets of 15% by 2040. The PPWR makes robust compliance systems more important than ever. Understanding how to ensure your packaging is compliant now will prepare you for these future EU-wide rules. This shift emphasizes the need for a proactive and expert-led compliance strategy.

The EU’s New PPWR Raises the Compliance Stakes

Navigating the complexities of the VerpackG and the upcoming PPWR demands time and expertise that detracts from your core business. A single error in volume reporting or a missed deadline can lead to thousands in fines and blocked sales channels. Deutsche Recycling offers a complete service to manage your environmental compliance obligations, ensuring you remain 100% compliant at all times. We handle the entire process, from registration and system participation to ongoing data reporting. Our service saves you an average of 10 hours per month on administrative tasks. Don’t let regulatory burdens put your business at risk. Contact the experts at Deutsche Recycling today for a consultation and secure your access to the German market.

Partner with Deutsche Recycling for Guaranteed Compliance

FAQ

What happens if I don’t get a packaging license for Germany?

If you do not get a packaging license, you face severe consequences. These include fines of up to €200,000, a complete ban on selling your products in Germany, and being delisted from major online marketplaces. It is a mandatory legal requirement.

How often do I need to renew my German packaging license?

A packaging license is based on an annual contract with a dual system. You must report your packaging volumes for the previous year and submit a forecast for the upcoming year to renew your license and maintain compliance.

Does the German Packaging Act apply to companies outside of Germany?

Yes, the law applies to any company that places packaged goods on the German market for the first time, regardless of where the company is located. If you ship products to end consumers in Germany, you are considered the ‘producer’ and must comply.

What is a ‘dual system’ in the context of the VerpackG?

A dual system is a government-approved private company responsible for organizing the nationwide collection, sorting, and recycling of used packaging. By paying licensing fees to a dual system, you are funding this recycling infrastructure and fulfilling your legal obligation.

Is the new EU PPWR replacing the German VerpackG?

The EU Packaging and Packaging Waste Regulation (PPWR) will create a harmonized framework across the EU, but it will not immediately replace national laws like the VerpackG. Instead, Germany will adapt its national legislation to align with the PPWR’s stricter, EU-wide requirements over the coming years.

Why should I contact Deutsche Recycling for help?

Deutsche Recycling provides a comprehensive, expert-led service to manage all your packaging compliance duties. We handle LUCID registration, dual system contracts, and data reporting to guarantee 100% legal conformity, saving you time and eliminating the risk of costly penalties. This allows you to focus on your core business operations.

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