EPR in the EU & UK: Register Your Products – Avoid Fines

We help producers, brands and retailers meet Extended Producer Responsibility (EPR) regulations across Europe and the UK – fast, secure and legally compliant.

Why EPR in the UK Matters?

The Extended Producer Responsibility (EPR) is an environmental legal principle that holds manufacturers responsible for the entire lifecycle of the products they introduce to the market. The business owner is responsible for their product from the design phase to the point where the item becomes worn out and turns into recyclable waste.

Many products fall within the scope of EPR, such as packaging, batteries, and waste electrical & electronic equipment (WEEE); however, reporting requirements constantly change to include new products and directives.

You’re legally required to register if:

  • You place packaging, electronics or batteries on EU or UK markets
  • National laws require registration, take-back systems and reporting
  • Non-compliance leads to:
      • ❌ Sales bans

      • ❌ Heavy fines

      • ❌ Marketplace delisting (Amazon, Zalando, eBay, etc.)

To whom do the EPR obligations apply?

The obligations apply to anyone who:

  • manufactures a product subject to EPR requirements in that country
  • imports a product falling under EPR provisions into another country
  • sells a product of a specific category described in the EU regulation in a country where EPR is in force
  • sells products via the internet

Not sure where to start?

We handle this complex application process for you!

Avoid fines – cover yourself with our offer!

What We Do for You

We take care of your compliance – End-to-End

  • EPR registration in all required countries
  • WEEE, packaging & battery compliance
  • Reporting & quantity declarations
  • Authorized representative service
  • Multilingual expert team
  • Help with systems (e.g. LUCID, Valpak, Ecoembes, etc.)

And much more

FAQ: Extended Producer Responsibility (EPR)

What is Extended Producer Responsibility (EPR)?

Extended Producer Responsibility (EPR) is an environmental policy that holds producers responsible for the entire lifecycle of their products – especially for the take-back, recycling, and disposal of waste.
The goal is to reduce environmental impact and shift waste management costs from public authorities to producers.

Do I need EPR registration as a foreign company?

Yes, if you sell directly or via platforms (marketplaces like Amazon or Ebay ) into EU or UK.

Who is affected by EPR requirements?

EPR obligations apply to any company that:

  • Manufactures, imports, or sells products under its own brand

  • Places products on the market in a specific country

  • Sells directly to end users (including online and distance selling)

This includes producers of packaging, batteries, electrical and electronic equipment, textiles, and more – depending on the country-specific regulations.

What product categories fall under EPR schemes?

The most common EPR-regulated categories across the EU include:

  • Packaging

  • Electrical and electronic equipment (EEE)

  • Batteries and accumulators

  • Textiles

  • Furniture

  • Tires

Each country defines its own covered categories and compliance obligations.

What does EPR compliance involve?

To comply with EPR regulations, producers must typically:

  • Register with the relevant national authorities or take-back schemes

  • Report quantities of products or materials placed on the market

  • Finance the collection, treatment, and recycling

  • Ensure proper labeling and provide consumer information

  • In some cases, appoint an Authorized Representative if based abroad

Do I need to report every year?

Yes – and we take care of this for you.

What are the risks of non-compliance with EPR regulations?

Non-compliance can lead to:

  • Sales bans (also on marketplaces like Amazon or eBay)

  • Fines and legal penalties

  • Blocked imports or customs issues

  • Reputational damage

  • Retrospective obligations (e.g. backdated reporting and payments)

That’s why it’s essential to stay compliant and, if needed, work with experts or service providers who manage EPR obligations across countries.